Automotive e-commerce platform Digital Motors names Troy Ford vice president of finance

IRVINE, Calif .– (COMMERCIAL THREAD) – Digital Motors®, the revolutionary online sales platform for auto dealers and manufacturers, today announced the appointment of automotive industry and investment banking veteran Troy Ford to the role of Vice President of Finance.

“As the demand for online vehicle sales continues to increase, we are delighted to welcome Troy Ford as Vice President of Finance to our growing team of innovators,” said Andy Hinrichs, CEO of Digital Motors. “Troy brings to the table a wealth of automotive industry experience, growth capital and financial leadership. ”

Most recently, Ford served as vice president of corporate finance for Superior Industries, a publicly traded Tier 1 automotive supplier. Prior to Superior Industries, he held positions at technology and financial companies including Sorenson Capital Partners, VMWare, and Wells Fargo Securities.

Ford received an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania. He graduated from the McIntire School of Commerce at the University of Virginia with a Bachelor of Science in Commerce.

“Digital Motors is revolutionizing the online car shopping experience for consumers while unlocking efficiency and profitability for dealers,” commented Ford. “The company’s management team has a strong track record of creating value for the automotive industry, and I am delighted to be a part of this talented and growing team. ”

Digital Motors’ dealer-based platform allows customers to walk all or part of the vehicle buying process online, including securing financing, without visiting the dealership. It turns any reseller’s or manufacturer’s website into an online store.

After successfully launching its platform in 2020, the company has expanded its presence in the United States and Canada, and introduced a range of new features, such as sharing offers via social media and garages. virtual customer images, which allow buyers to organize and compare multiple transactions. scenarios. Plus, company-approved lease and finance offers instantly remove ambiguity from the buying process for all parties involved.

Digital Motors operates a Software as a Service (SaaS) business model that allows automotive customers to be set up in 24 hours or less. The platform is configurable to a dealership’s or manufacturer’s specifications and meets corporate identity and MAAP requirements. For more information or a product demonstration, visit

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David A. Albanese