Oppo plans 50% contribution to overall online sales revenue in 2021

Smartphone maker Oppo expects online sales to contribute about 50% of the company’s overall business this year, with its reach expanding to small towns as well as online retailers, a senior manager of the company.

Oppo India chief marketing officer Damyant Singh Khanoria told PTI that as part of its omnichannel strategy, the company is looking to focus on its online presence.

“Our intention and ambition from the e-commerce platform is to generate around 50% of the overall business through e-commerce. It is Flipkart and we are also strengthening our own presence in e-commerce,” a Khanoria said when asked about business prospects. of the company for the year.

Oppo has mainly focused on channel partners, but will now strengthen its partnership with e-commerce companies.

According to market research firm IDC, Oppo’s business grew by around 35% in the first quarter of 2021, with the company reaching 12.2% market share in the smartphone segment in India.

“Our omnichannel strategy hasn’t sort of embraced e-commerce as aggressively as we do now. We were able to build some kind of momentum with the launch of Reno5. This launch had a very close collaboration with Flipkart that we have. haven’t done in the What we’re doing with Flipkart is a partnership that allows us to go very deep into the Tier 3 and Tier 4 markets, ”said Khanoria.

He said Reno6 smartphones saw 178% growth on the first day of sale, compared to the company’s response to Reno5 smartphones.

“When we talk about the mood of the market and the consumers, we are experiencing tremendous growth and that bodes well for us as we enter Diwali season,” Khanoria said.

The company unveiled Reno6 Pro 5G with 12 GB of RAM and 256 GB of internal memory priced at Rs 39,990, and Reno6 5G with 8 GB of RAM and 128 GB of internal memory priced at Rs 29,990 on July 14.

Oppo sells Reno6 Pro 5G on Flipkart and at all major retailers, while Reno6 5G was available exclusively through Flipkart from July 20.

He said that after the second wave of the pandemic, the recovery in metro and level 1 cities was faster.

“We in India have a rapidly growing market. We have seen it in the Level 1 metro. But when the growth is 178%, it also comes from the Level 2 and 3 cities,” Khanoria said.

He said there was a big change in the way consumers would buy 5G devices.

“We have a very clear roadmap on how 5G is going to emerge in India. We have made very significant investments to make 5G devices in India. To make 5G devices, we have invested over 2,200 crore of Rupees at our manufacturing facility in Greater Noida. We have also committed over Rs 3,500 crore to the manufacturing cluster as part of the “Make in India” initiative, ”said Khanoria.

He said the company is leading research and development on 6G technology and is investing deeply in developing a roadmap to bring the technology to consumers.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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