Porsche online sales tool includes new inventory

Gone are the days of going to the car dealership to pick out a Porsche sports car. The German automaker announced Thursday, August 26, the extension of its online e-commerce platform, Porsche Finder, to include the new inventory of 193 dealerships in the United States.

With the launch in North America, drivers in the United States now have access to an online hub to purchase Porsche cars from dealerships. The site also offers consumers the ability to determine the potential value of a trade-in, as well as to review financing choices and submit a credit application online with Porsche Financial Services, according to a press release.

Porsche launched the online sales tool in Germany in October 2019, according to the company’s website. By December 2020, it had extended its online sales platform to include Spain, Portugal, Switzerland, Italy, France, Poland, Slovenia and Estonia. Online sales in China began in fall 2020. The digital platform is now available in 15 countries, according to the company.

The expansion into the United States has so far been marked by success. Over the past year, 1,700 cars have been sold through Porsche’s e-commerce platforms, with hopes that 2021 sales will be significantly higher.

“The expansion into the United States is another important step in our overall vision of a digital market for all Porsche products and services,” said Martin Urschel, Porsche vice president for intelligent mobility and digital sales. “We have ambitious goals: by 2025, we want to activate up to 30% of the new car market through our online channels. “

Related News: Porsche Launches In-Car Parking, Paid Option In Australia

In addition to moving forward with the purchase of contactless cars, Porsche launched a contactless parking option for Australian drivers this spring. Drivers can register and download the Porsche Park app, add their preferred payment method, and then search for parking areas supported by the service. Users can access real-time parking availability.



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David A. Albanese

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