Record online sales announced for Boxing Day
Record online sales are expected on Boxing Day, as coronavirus-conscious shoppers shop with their browsers rather than join the crowds.
According to Commonwealth Bank data, shoppers are expected to spend $ 4 billion – more than last year – in stores and online.
Australian Retailers Association chief executive Paul Zahra predicted the record online.
“The big difference this year will be an even higher level in online shopping because some people want to avoid the crowds,” he said.
“We always expect crowds, but people will be more organized. There will be less navigation.
Mr Zahra said he expected total sales to exceed last year because people might or might not want to spend their money on overseas travel during the COVID-19 pandemic.
People had also saved money after spending more time at home, he said.
Australians spend around $ 60 billion a year on overseas travel and that money is spent otherwise.
“The lockdowns have eased and there are new reasons to shop,” Zahra said.
“We celebrate as a family and enjoy the outdoors.
The Commonwealth Bank survey of 1,005 people found that 69% planned to buy something on Boxing Day.
Average planned spending was $ 557, up 14% from last year.
Clothing is considered the most popular purchase.
Technology, home appliances and appliances were next on the shopping list.
While many shoppers are looking for bargains, online businessman Paul Wigger warned against misleading advertising.
Ads promoting discounts of around 80% often only applied to certain products that were being phased out, he said.
“Make sure the deal applies to the whole store and not to certain product lines,” he said.
Other goods will be scarce.
Woolworths Group boss Brad Banducci, whose responsibilities include Big W, said this month that some toys and consumer electronics are proving hard to find.
Some foreign manufacturers have struggled to meet demand during the pandemic.
The Australian Retailers Association has indicated that the shopping frenzy will continue through the holidays.
The association and research group Roy Morgan estimated that sales as of Jan. 15 would increase 2.1% from a year ago.
Cafes, pubs and restaurants would have the biggest improvement, 10.7%.
Retailers will encourage the wearing of masks and social distancing as viral infections increase.